Brand Guidelines | Copywriting | Graphic Design
The ADC Theatre is run by a small team of staff who are regularly rotated due to short term training contracts. To ensure consistency across the brand's visual identity, I designed and wrote copy for the brand guidelines, which provide new and current staff with an in depth understanding of all elements of the brand including layouts, voice and logos.
ADC Ticketing, a subsidiary of the ADC Theatre, needed a way to connect with potential clients and provide information about their services. I used the ADC Ticketing voice and brand to design an easy to read brochure containing the key details of the service.